Meetup 2
PROJECT OVERVIEW
I directed and produced a 30-second product film and supporting visuals for an annual internal roadmap meeting. Delivered on a 48-hour timeline, the work communicated Meetup 2’s updated design and advanced features while building internal momentum ahead of launch.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
Meetup 2
PROJECT OVERVIEW
I directed and produced a 30-second product film and supporting visuals for an annual internal roadmap meeting. Delivered on a 48-hour timeline, the work communicated Meetup 2’s updated design and advanced features while building internal momentum ahead of launch.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
Meetup 2
PROJECT OVERVIEW
I directed and produced a 30-second product film and supporting visuals for an annual internal roadmap meeting. Delivered on a 48-hour timeline, the work communicated Meetup 2’s updated design and advanced features while building internal momentum ahead of launch.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
Meetup 2
PROJECT OVERVIEW
I directed and produced a 30-second product film and supporting visuals for an annual internal roadmap meeting. Delivered on a 48-hour timeline, the work communicated Meetup 2’s updated design and advanced features while building internal momentum ahead of launch.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
01
Approach
To kick off the project, I led a cross-functional workshop with ID and CMF to define core priorities. Direct collaboration enabled fast alignment on the new design language and key technical features, giving me the clarity and confidence to take ownership of the visual story.
Key Features:
Premium Materials
Modern Design Aesthetic
Well Built
Internal Speaker
Manual Privacy
Install Story
Room Setup
01
Approach
To kick off the project, I led a cross-functional workshop with ID and CMF to define core priorities. Direct collaboration enabled fast alignment on the new design language and key technical features, giving me the clarity and confidence to take ownership of the visual story.
Key Features:
Premium Materials
Modern Design Aesthetic
Well Built
Internal Speaker
Manual Privacy
Install Story
Room Setup
01
Approach
To kick off the project, I led a cross-functional workshop with ID and CMF to define core priorities. Direct collaboration enabled fast alignment on the new design language and key technical features, giving me the clarity and confidence to take ownership of the visual story.
Key Features:
Premium Materials
Modern Design Aesthetic
Well Built
Internal Speaker
Manual Privacy
Install Story
Room Setup
02
Design Breakdown
The visuals were designed to reveal the camera’s meticulous design and advanced features, while grounding it in real-world use within a small meeting room. A minimalist, sophisticated approach inspired by Kuhl & Han shaped a narrative that moves from technical detail to seamless video meetings.
01 Concept
Designed to Work. Built to Belong.
02 Mood
Subtle, sophisticated and curious
03 Product Styleframes
Simple gradient background, cooler color palette for technical feel
04 Product Lighting
Use techniques like barn door lighting to create moody shadows and provocative visuals
05 Set Design
Graphical, modern - inheriting some of the geometric like properties of the product
06 Set Lighting
Strong sun light with hard shadows
07 Composition & Framing
Isometric + graphical angles to mimic the geometric nature of the product
08 Motion
Linear from left to right creating a flowing exploration around the product
09 Transitions
Hard cuts + few action match cuts
02
Design Breakdown
The visuals were designed to reveal the camera’s meticulous design and advanced features, while grounding it in real-world use within a small meeting room. A minimalist, sophisticated approach inspired by Kuhl & Han shaped a narrative that moves from technical detail to seamless video meetings.
01 Concept
Designed to Work. Built to Belong.
02 Mood
Subtle, sophisticated and curious
03 Product Styleframes
Simple gradient background, cooler color palette for technical feel
04 Product Lighting
Use techniques like barn door lighting to create moody shadows and provocative visuals
05 Set Design
Graphical, modern - inheriting some of the geometric like properties of the product
06 Set Lighting
Strong sun light with hard shadows
07 Composition & Framing
Isometric + graphical angles to mimic the geometric nature of the product
08 Motion
Linear from left to right creating a flowing exploration around the product
09 Transitions
Hard cuts + few action match cuts
02
Design Breakdown
The visuals were designed to reveal the camera’s meticulous design and advanced features, while grounding it in real-world use within a small meeting room. A minimalist, sophisticated approach inspired by Kuhl & Han shaped a narrative that moves from technical detail to seamless video meetings.
01 Concept
Designed to Work. Built to Belong.
02 Mood
Subtle, sophisticated and curious
03 Product Styleframes
Simple gradient background, cooler color palette for technical feel
04 Product Lighting
Use techniques like barn door lighting to create moody shadows and provocative visuals
05 Set Design
Graphical, modern - inheriting some of the geometric like properties of the product
06 Set Lighting
Strong sun light with hard shadows
07 Composition & Framing
Isometric + graphical angles to mimic the geometric nature of the product
08 Motion
Linear from left to right creating a flowing exploration around the product
09 Transitions
Hard cuts + few action match cuts
02
Design Breakdown
The visuals were designed to reveal the camera’s meticulous design and advanced features, while grounding it in real-world use within a small meeting room. A minimalist, sophisticated approach inspired by Kuhl & Han shaped a narrative that moves from technical detail to seamless video meetings.
01 Concept
Designed to Work. Built to Belong.
02 Mood
Subtle, sophisticated and curious
03 Product Styleframes
Simple gradient background, cooler color palette for technical feel
04 Product Lighting
Use techniques like barn door lighting to create moody shadows and provocative visuals
05 Set Design
Graphical, modern - inheriting some of the geometric like properties of the product
06 Set Lighting
Strong sun light with hard shadows
07 Composition & Framing
Isometric + graphical angles to mimic the geometric nature of the product
08 Motion
Linear from left to right creating a flowing exploration around the product
09 Transitions
Hard cuts + few action match cuts
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03
Credits
Acknowledgements to all involved.
Andrew Gartrell: ID Design
Tony Kan: CMF Design
Sebastian Halin: Set Design
03
Credits
Acknowledgements to all involved.
Andrew Gartrell: ID Design
Tony Kan: CMF Design
Sebastian Halin: Set Design
03
Credits
Acknowledgements to all involved.
Andrew Gartrell: ID Design
Tony Kan: CMF Design
Sebastian Halin: Set Design
03
Credits
Acknowledgements to all involved.
Andrew Gartrell: ID Design
Tony Kan: CMF Design
Sebastian Halin: Set Design