Slim Combo
PROJECT OVERVIEW
Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
Slim Combo
PROJECT OVERVIEW
Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
Slim Combo
PROJECT OVERVIEW
Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
Slim Combo
PROJECT OVERVIEW
Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.
My Role:
Concept development Visual and design direction Stakeholder alignment Product setup Production
01
Design Intent
Shot composition and set design were used to reinforce Slim Combo’s softer, more approachable identity. To support this, we developed a visual system built around three distinct shot types:
01
Design Intent
Shot composition and set design were used to reinforce Slim Combo’s softer, more approachable identity. To support this, we developed a visual system built around three distinct shot types:
01
Design Intent
Shot composition and set design were used to reinforce Slim Combo’s softer, more approachable identity. To support this, we developed a visual system built around three distinct shot types:
01 The Concept: Abstract Shots
Used design details and geometry to convey the core concept, introducing technical patterns alongside approachable shape language.
02 Features: Breakout Shots
Placed the product on minimal backgrounds to focus purely on technical features, removing visual noise and allowing individual details to read clearly.
03 The Vision: Contextual Shots
Situated the product within sets that mirrored its shape language, using rounded furniture and softened forms to extend the industrial design into the environment.
02
Visual Tone
A key challenge was balancing a soft, light palette with the inherent contrast of the product itself. To manage this, lighting was kept even and gently diffused, avoiding harsh shadows and excessive contrast. A restrained color palette built around pale, pastel tones helped create a light, welcoming mood, while graphical textures and translucent materials reinforced a sense of productivity and structure.
02
Visual Tone
A key challenge was balancing a soft, light palette with the inherent contrast of the product itself. To manage this, lighting was kept even and gently diffused, avoiding harsh shadows and excessive contrast. A restrained color palette built around pale, pastel tones helped create a light, welcoming mood, while graphical textures and translucent materials reinforced a sense of productivity and structure.
02
Visual Tone
A key challenge was balancing a soft, light palette with the inherent contrast of the product itself. To manage this, lighting was kept even and gently diffused, avoiding harsh shadows and excessive contrast. A restrained color palette built around pale, pastel tones helped create a light, welcoming mood, while graphical textures and translucent materials reinforced a sense of productivity and structure.
02
Visual Tone
A key challenge was balancing a soft, light palette with the inherent contrast of the product itself. To manage this, lighting was kept even and gently diffused, avoiding harsh shadows and excessive contrast. A restrained color palette built around pale, pastel tones helped create a light, welcoming mood, while graphical textures and translucent materials reinforced a sense of productivity and structure.
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Abstract
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Abstract
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Abstract
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Abstract
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FEATURE SHOTS
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FEATURE SHOTS
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FEATURE SHOTS
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FEATURE SHOTS
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VISION + CONTEXT
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VISION + CONTEXT
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VISION + CONTEXT
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VISION + CONTEXT
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03
Credits
Acknowledgements to all involved.
Sebastian Halin: Art Director + 3D Artist
Benjamin Ehrenberg: ID Design
Irfan Kachwalla: ID Design
03
Credits
Acknowledgements to all involved.
Sebastian Halin: Art Director + 3D Artist
Benjamin Ehrenberg: ID Design
Irfan Kachwalla: ID Design
03
Credits
Acknowledgements to all involved.
Sebastian Halin: Art Director + 3D Artist
Benjamin Ehrenberg: ID Design
Irfan Kachwalla: ID Design
03
Credits
Acknowledgements to all involved.
Sebastian Halin: Art Director + 3D Artist
Benjamin Ehrenberg: ID Design
Irfan Kachwalla: ID Design