Slim Combo

PROJECT OVERVIEW

Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.

My Role:

Concept development Visual and design direction Stakeholder alignment Product setup Production

Slim Combo

PROJECT OVERVIEW

Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.

My Role:

Concept development Visual and design direction Stakeholder alignment Product setup Production

Slim Combo

PROJECT OVERVIEW

Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.

My Role:

Concept development Visual and design direction Stakeholder alignment Product setup Production

Slim Combo

PROJECT OVERVIEW

Directed and produced a 30-second product film for the launch of Slim Combo with Copilot. The challenge was to introduce a more approachable, inclusive identity while clearly communicating productivity and utility as the core value of the product.

My Role:

Concept development Visual and design direction Stakeholder alignment Product setup Production

01

Design Intent

Shot composition and set design were used to reinforce Slim Combo’s softer, more approachable identity. To support this, we developed a visual system built around three distinct shot types:

01

Design Intent

Shot composition and set design were used to reinforce Slim Combo’s softer, more approachable identity. To support this, we developed a visual system built around three distinct shot types:

01 The Concept: Abstract Shots

Used design details and geometry to convey the core concept, introducing technical patterns alongside approachable shape language.

02 Features: Breakout Shots

Placed the product on minimal backgrounds to focus purely on technical features, removing visual noise and allowing individual details to read clearly.

03 The Vision: Contextual Shots

Situated the product within sets that mirrored its shape language, using rounded furniture and softened forms to extend the industrial design into the environment.

Storyboard overview showing key frames from the Meetup 2 product video

Storyboard overview showing key frames from the Meetup 2 product video

Storyboard overview showing key frames from the Meetup 2 product video

Storyboard overview showing key frames from the Meetup 2 product video

Storyboard overview showing key frames from the Meetup 2 product video

Storyboard overview showing key frames from the Meetup 2 product video

02

Visual Tone

A key challenge was balancing a soft, light palette with the inherent contrast of the product itself. To manage this, lighting was kept even and gently diffused, avoiding harsh shadows and excessive contrast. A restrained color palette built around pale, pastel tones helped create a light, welcoming mood, while graphical textures and translucent materials reinforced a sense of productivity and structure.

02

Visual Tone

A key challenge was balancing a soft, light palette with the inherent contrast of the product itself. To manage this, lighting was kept even and gently diffused, avoiding harsh shadows and excessive contrast. A restrained color palette built around pale, pastel tones helped create a light, welcoming mood, while graphical textures and translucent materials reinforced a sense of productivity and structure.

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Abstract

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Abstract

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Abstract

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Close-up 3D render of the Meetup 2 controls

Close-up 3D render of the Meetup 2 controls

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FEATURE SHOTS

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FEATURE SHOTS

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FEATURE SHOTS

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Close-up 3D render of an exploded view of Meetup 2 revealing the internal speaker

Close-up 3D render of an exploded view of Meetup 2 revealing the internal speaker

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VISION + CONTEXT

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VISION + CONTEXT

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VISION + CONTEXT

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03

Credits

Acknowledgements to all involved.

Sebastian Halin: Art Director + 3D Artist
Benjamin Ehrenberg: ID Design
Irfan Kachwalla: ID Design

03

Credits

Acknowledgements to all involved.

Sebastian Halin: Art Director + 3D Artist
Benjamin Ehrenberg: ID Design
Irfan Kachwalla: ID Design