Logitech Scribe – Adam Michell

LOGITECH

SCRIBE

Project Overview
This was the second wave of launches following the Raise the Bar campaign, which introduced a bold new look for Logitech B2B.

Working as an art director on the creative team, my role was to carry that momentum forward - injecting bright, saturated color into a category traditionally dominated by dark, uninspired visuals.

The brand has since evolved, but this series helped define a more vibrant and modern tone during a key transition period.

The Problem
In typical meetings, brainstorming happens on a whiteboard - great for those in the room, but not for anyone calling in. Remote participants are left out of the flow, missing key ideas and context.

The Idea
Effortless Extravaganza – capturing ideas should feel easy, natural, and work wherever you are.

The Approach
With Scribe, everyone gets a front-row seat. We focused on capturing the feeling of energetic, inclusive idea sessions where remote teammates can clearly see and follow the brainstorming, just like they’re in the room.