LOGITECH

SIGNATURE SLIM COMBO

My Teams Role:
We don’t start with a shot list - we start with the full product story. Our team mocks up how the launch will show up across web, retail, and sales, then prototypes content to bring that vision to life.

We’re a small group of generalists who blend design, storytelling, and 3D craft - owning the process from concept to final delivery. Design > Art Direct > Make.

We partner closely with ID, UX, Web, and Product Marketing to stay aligned and true to both the design and business intent.

What we made:
We mocked up the full experience in Figma, then produced all content in Cinema 4D. Since this was a refresh of a typically dull product category, we wanted the visuals to feel light, modern, and reflect themes of sustainability and everyday productivity.

We designed a clean, modern office set along with simple abstract scenes that gave the product space to shine -without pushing it into overly premium territory. From this, we produced a 30-second launch video, the web experience, and gallery imagery for e-tail.

Product Overview:
Logitech’s new Slim series is all about modernizing the mid-tier keyboard lineup - bringing a cleaner design and smarter features to everyday users. This model, in particular, was built with productivity in mind, including integrated AI features right into the keyboard.

Product Video

Project Highlights

Chicago_Animation_Frame 05-Laptop Style Typing
Chicago_Animation_Frame 07-Fast Scrolling
Chicago_Animation_Frame 03-Copilot Button Glow
Chicago_Animation_Frame 01-02-Gradient Hero
Chicago_Animation_Frame 01-Gradient Hero
Chicago_Animation_Frame 08-Sustainability
Chicago_Animation_Frame 06-Slim Design
Chicago_Animation_Frame 09-OutroEnv

Credits

Team Lead: Adam Michell
3D Design: Adam MIchell & Sebastian Halin

Selected Works

Logitech Meetup 2Product Launch
Logitech ScribeCreative Campaign
Logitech Brio 505Product Launch
Logitech G604Creative Campaign
MonogramDesign Storytelling

ADAM MICHELL

Hands on Creative Director + Design Generalist
Currently based in Morgan Hill, California

info@adammichell.com
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