Logitech G604 – Adam Michell

LOGITECH

G604

Project Overview
Working as an art director on the creative team, I partnered with the Logitech G business group to create the master creative, launch video, and web experience. From concept to execution, the goal was to make the G604 feel like a serious advantage for competitive players.

The Idea:
Show what 15 buttons can do.

The Approach:
In MOBA games, programmable buttons are everything - they give players fast access to key abilities and spells. The G604 offers a massive 15 programmable buttons, so we wanted to showcase that power by building something only this mouse could pull off.

Product Video